You may be asking yourself – “What’s this website all about?”
I’m enrolled in a course called “Global Advertising and Public Relations,” and through the semester, I will be conducting research to examine different travel campaigns for Ireland and Britain. From an advertising, public relations and digital communication perspective, I will analyze how and why European agencies use travel campaigns to get Americans to visit their homelands of Britain and Ireland.
At the end of the semester, we will be going to Dublin and London where I will continue my research and compile my findings once I return.
When is the big trip?
We will be leaving on May 24th and coming back to the U S of A on May 30th!