Loud music, litter bugs, holding doors open too long… Have you ever gotten slightly annoyed by other passengers on public transportation? Transport for London is addressing this issue through their annual Travel Better London campaign.
The Travel Better London campaign contains a number of best practices for all Public Relations and Advertising professionals and scholars. By using a simple concept, Transport for London opens the doors to reaching a large audience through their use of clear and understandable messaging. The city of London does a fabulous job of producing campaigns that capture the attention of a wide variety of audiences and the Travel Better London campaign is just one of the many examples.
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