Up to this point, my blog posts have been about a single travel campaign from either Ireland or England. As I reach the end of my research, I find it is necessary to discuss the differences and similarities between the two countries and the details behind their campaigns. Both countries have produced successful and memorable travel campaigns; however, both countries practice different strategies for public relations and advertising campaigns.
Overall, London has a larger tourist following when it comes to different social media outlets. Due to their large followings on social media, London tends to take full advantage of all social media outlets, including Facebook, Instagram, YouTube and Twitter, in order to gather the attention of all of their followers. According to Ian Hollinshead, an account executive at Publicis Dublin, Twitter and YouTube are two of the biggest and most popular social media channels for reaching different audiences. Hollinshead also mentioned that individuals of all ages use social media for entertainment and to gather information.
Also, London tends to do more partnerships for their travel campaigns. For example, VisitBritain partners with a number of different organizations to build strong relationships with colleagues, clients and consumers in order to increase business. According to Jed Hallam, head of digital strategy at Mindshare in London, England, partnerships for any sort of advertising campaign is a great way to build trust and client loyalty with both old and new clients.
After spending time in Dublin and London, I have noticed that Dublin is a more tourist-friendly destination due to their vast amounts of tourist information offices on almost every street corner. Dublin is full of Millennial tourists and this proves that Dublin’s travel campaigns are working and persuading travelers to visit the city. Compared to London, the city of Dublin has a smaller following on their social media accounts creating an even smaller audience reach for their travel campaigns. While both countries have a number of differences, they do have a couple similarities when it comes to their travel campaigns.
Overall, Ireland and England both have strong travel institutions. Tourism Ireland and VisitBritain are the leading travel organizations responsible for marketing Ireland and England internationally as travel destinations. Both countries use public transportation and their current travel print advertisements can be found on the walls of buses, trains and tubes. Also, both countries use YouTube as one of their main tactics for social media in order to reach their audience members from the Millennial generation. Similarities and differences aside, Ireland and England continue to produce strong travel campaigns that persuade international travelers to visit their homelands. Both countries are leaders in the world of global advertising and public relations.
As I wrap up my final blog post, I want to say that I have thoroughly enjoyed analyzing travel campaigns from Ireland and England. If you’re reading this, I want to thank-you for following my journey and reading my blog!